Simon Bowthorpe - Author at Sandstorm Digital

Posts by Simon Bowthorpe

About Simon Bowthorpe

Simon is Global Client Services Director at Sandstorm Digital. He worked at Grey Advertising, Young & Rubicam and was CEO of two media agencies before starting out on a successful career as an international Integrated Marketing Communications Consultant working with Advertising and Media Agencies on New Business pitches and Client Service assignments, prior to joining Sandstorm. He has over 20 years experience on Airlines, Entertainment, FMCG, Luxury Goods and Personal Care accounts. His mantra: "People are the key factor in customer engagement, brand image and corporate reputation". For more from Simon, follow him on Twitter and add him to one of your Google Plus Circles.

5 New Year’s Resolutions for Digital Marketers

by Simon Bowthorpe on Jan 2nd, 2013 · No Comments

After the abundant holiday season feasting, many people start thinking about New Year’s resolutions. Independently of whatever you have in mind regarding some of your personal habits, here are my 5 suggestions for Digital Marketers in 2013. Clean up your social media accounts Start January by going through your entire social media marketing campaign ...

Shifting Sands: 6 Keys To Choosing an Agency in the New Age of Brand Communications

by Simon Bowthorpe on Nov 19th, 2012 · 1 Comment

Agency new business is won through a combination of great ideas (often “The Great Idea”), a competitive price and remuneration offering, personal chemistry between senior management on both sides of the table and an outstanding and compelling strategic approach. It’s no secret that most frequently business is lost due to poor client service and ...